THE TEAM
One woman on the ice. An elite team behind every step!
Meet the team
PROJECT MANAGER
Captain Louis Rudd
Louis Rudd MBE is a record-breaking polar adventurer, expedition leader, former Royal Marine Commando and SAS soldier, with 34 years of service.
He is the first – and only – person to have traversed Antarctica twice using human power alone, has reached the South Pole seven times on various expeditions and summited Antarctica’s highest mountain.
He is a member of the exclusive Explorers Club, a Fellow of the Royal Geographical Society, an Ambassador for ABF The Soldiers’ Charity, Director of Expeditions for Shackleton, a Published Author and accomplished Public Speaker.
PROJECT MANAGER
Amelia Rudd
In just a few years, Amelia transformed from a full-time working mother who had never skied into a world-class polar explorer. She made history in 2020 as the only mother to complete a solo, unsupported, and unassisted 42-day expedition to the South Pole—becoming one of only seven women to ever achieve the feat at the time.
Now a professional polar guide, Mountain Leader, and Honorary Doctorate recipient, Amelia is currently pursuing the Explorers’ Grand Slam to become the first British woman to climb the Seven Summits and ski to both Poles.
Through her "activism through adventure," she is a powerful public speaker dedicated to helping women in mid-life reclaim their identities and prove that ordinary people can achieve the extraordinary.
PROJECT MANAGER
Amelia Rudd
In just a few years, Amelia transformed from a full-time working mother who had never skied into a world-class polar explorer. She made history in 2020 as the only mother to complete a solo, unsupported, and unassisted 42-day expedition to the South Pole—becoming one of only seven women to ever achieve the feat at the time.
Now a professional polar guide, Mountain Leader, and Honorary Doctorate recipient, Amelia is currently pursuing the Explorers’ Grand Slam to become the first British woman to climb the Seven Summits and ski to both Poles.
Through her "activism through adventure," she is a powerful public speaker dedicated to helping women in mid-life reclaim their identities and prove that ordinary people can achieve the extraordinary.
PERFORMANCE COACH
Jonathan Fearne
Jonathan Fearne is an adventure performance coach specialising in preparing athletes for the most demanding expeditions on Earth. He has coached multiple athletes to successfully ski to the South Pole solo and unsupported, including record-breaking expeditions such as the first woman of colour and the first American woman to complete the journey in this style. His work focuses on building the aerobic engine, resilience, and expedition systems required for success in extreme environments.
Through his coaching platform E3Coach, Jonathan works with polar explorers, endurance athletes, and expedition teams to translate complex challenges into practical training and preparation. His approach blends endurance physiology, expedition experience, and performance psychology to help athletes move confidently from ambition to execution in some of the harshest places on the planet.
WEBSITE MANAGEMENT
Shay Murphy
Shay is the founder of Púca Design and Sovereign Data Systems, bringing a blend of digital and technical expertise to his work. He specialises in website design, hosting, and ongoing support for Irish businesses, helping clients build a strong and reliable online presence.
Alongside this, Shay works in communications technology, developing and deploying mesh networks and tracking systems for use in complex environments.
His approach is focused on simplicity, reliability, and building systems that work seamlessly in the real world.
